about

T.K is a small Tel Aviv-based brand founded in 2015 by Tali Kushnir.

Kushnir designs clothing for both men and women, offering an "at ease" approach to tailoring with a special interest in workwear. T.K's clothing offers what she sees as the Middle Eastern flair – slightly monastic with a touch of humility and a relaxed Mediterranean spirit.

Kushnir started her professional journey twenty years ago as a vintage and antique clothing collector and dealer. Naturally, Art, fashion, and costume history have had a continuous influence on her work. Her process is based on in-depth research in which she experiments with dismantling, assembling, and simplifying archival patterns, while observing and collecting historical records from different media such as photography, painting, and vintage textiles. Observations made via this growing archive are incorporated into the collections.

A balancing act between respect for history and the need to innovate, T.K. creates collections that tell a modern story of past times, curiously searching for a middle path towards a better future.